1. Intro
2. Problem
3. Design
KAR Global - Openlane

Apples to Autos

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Scroll to see the project
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Intro

The Company

OPENLANE is the number one trusted portfolio manager and re-marketing tool for OEMs and Automotive Finance Companies. It provides an out of box white label solution, that enables brands to set up and manage a digital marketplace for off lease vehicles across their various dealerships.

50 K
Unique sellers & buyers in North America
40+
Private label programs
1.3 M
Vehicles sold on Openlane

The Task

Design a feature that would provide buyers the ability to compare data points across multiple vehicles, empowering them to make confident purchasing decisions.

Project goals

Compare multiple vehicles
Implement a feature that enables buyers to select and compare different data points of multiple vehicles
Seamless Integration
Ensure the solution integrates into the existing search results page without overwhelming the already content heavy layout
Responsive
Make the solution work on various screen sizes and break points and

The Problem

How might we provide wholesale vehicle buyers with the information they need to ensure they are making confident purchasing decisions.

Design

Vehicle selection

  • Ability to select vehicles to compare from the search results page
  • Expandable drawer that remains fixed to header for quick access while user is browsing vehicles
  • Clear messaging to indicate minimum vehicle requirements for for comparison
  • Ability to remove vehicles individually or entire list for a fresh start

Comparison page

  • Supports comparing up to 4 vehicles at a time
  • Page displays 2 columns of information at a time and user can swipe seamlessly between pages to see other vehicles providing a focused organized view
  • Table information remains fixed when swiping so user does not lose track of row they were comparing against
  • Vehicle images and information remain fixed to top when scrolling to give user quick reference and access to the vehicles detail page